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10 Advantages to Advertising in The Chester Spotlight
1. High readership demand
Over 99% of the papers distributed throughout town are picked up within 2 days by people anticipating the new edition.
2. Large Circulation
Over 2000 copies are distributed to high traffic locations like Chester City Hall, St. Rep. Thad Kirkland's office, all of the advertisers and many of the bars and eateries around town.
3. Long Shelf Life
Many people still have the first issue. This is not a paper people page through and throw away. With so many familiar faces in each issue, folks tend to keep issues to refer to later and share with others.
4. Target Market
When you want to reach the Chester market, this is the only paper to use. No other paper exclusively caters to the Chester consumer. With so much of Chester's retail dollars being spent outside of Chester, businesses from neighboring towns should take full advantage of the opportunity to advertise in The Chester Spotlight.
5. Low Prices
The advertising prices are designed for small businesses to affordably present themselves on a regular basis. Pricing for large business is more, but still very affordable compared to other local papers like The Daily Times.
6. Free Production
We do advertising design for FREE. If you require design beyond what we can offer for free, we do have professional graphic artist available for you to consult.
7. Positive Image Impact
When you advertise with The Chester Spotlight, you are making the statement that your business supports the mission of this paper which is to increase the awareness of positive contributions in Chester. That positive impact reflects back to your business.
8. Loyal Customer Base
Chester consumers, mostly Black and Hispanic, are traditionally the most loyal customer base a business can have. Studies have always confirmed that they are the most brand loyal customers. The Chester consumer are loyal to those businesses that show respect, offer good service and are priced competitively.
9. Youth Focused
To ignore the youth and their disposable income is foolish. No one spends more money impulsively than the youth. Target your advertising to the youth and watch your sells grow. With the paper's focus on youth, many young people are reading The Chester Spotlight.
10. Business Features
Have your business featured in The Chester Spotlight. If you have an interesting story that you think the readers would be interested in knowing, we'd be thrilled to do a story on you. Imagine what that will do for advertising.
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